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Why are you against ads ?

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Why are you against ads ?

Postby Jess Weagle on Tue Apr 01, 2014 6:39 am

Why are so many people in MLM against paid advertising ? At some point you are going to run out of people you personally know to talk to about your product/service you offer.
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Re: Why are you against ads ?

Postby Tal Fighel on Sat Aug 16, 2014 8:54 am

There are 2 kinds of people:

1. The person who knows and is willing to spend money to make money each month and get new people to join. A few months passes by, and they are making good monthly income.

2. There are people who know that they need to do paid ads but have this mentality of "I don't have the money and I don't think I need to pay for ads". They work their butts off to do FREE marketing and then a few months later, they barely got 2 people joining them.

If you want to have faster and better results, paid ads is the way to go. Just make sure that you track everything so that you only work with the winners. Once you have that, you can work anywhere between 2 and 5 hours per week and still sign up 10's of people each week.
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Re: Why are you against ads ?

Postby Adam Taha on Sat Aug 16, 2014 12:58 pm

JLWmassage wrote:Why are so many people in MLM against paid advertising ? At some point you are going to run out of people you personally know to talk to about your product/service you offer.


It has to be one of these four...

1. They are broke.
2. They are reading about marketing and sales from comic books.
3. They think they have a looks and body of Kate Upton or Brad Pitt to magnetically attract crowds.
4. Or.... someone is spiking their food and drink and they are tripping.

Through much observation and testing, I have come to the conclusion that it is a combination of 2 and 3. It's very close. Very close .

If we don't laugh at the craziness, it will send you bonkers. ;)

It reminds me of a movie...

The Matrix is a system, Neo. That system is our enemy, and when you’re inside, and look around, what
do you see? Businessmen, Teachers, Lawyers, Carpenters, the very minds of the people we are trying to
save. But until we do, these people are still a part of that system and that makes them our enemy. You have
to understand: most of these people are not ready to be unplugged, and many of them are so inured, so
hopelessly dependent on the system, that they will fight to protect it.
– Morpheus – The Matrix

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Re: Why are you against ads ?

Postby Peter Faye on Tue Aug 19, 2014 1:03 am

Most people are scared to try something new when money is involved.... Eventually though they will give it a go and depending on their experience they will be against it or all for it.
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Re: Why are you against ads ?

Postby Rob Fore on Tue Aug 19, 2014 12:03 pm

Most old-school network marketing programs (think Amway) simply do not pay enough upfront commissions to make paid advertising profitable. I think if you want more newbies to embrace paid advertising, you need to document your results and present those results to your team.

Asking people to run paid ads "blind" is silly. Or, rather, THEY would be silly to embrace a blind model.

We promote one program, for example, that pays a $50 sign up bonus when people join AFTER they get two retail customers. Only about half of the new sign ups ever get these 2 new customers so, in effect, you can expect to only make $25 immediate return for each sign up.

The duplication rate is like most programs... MOST people never do any, a FEW sign up a few and a TINY percentage actually build a profitable business. So you cannot fairly "factor in" duplication in the hopes your ad spend will someday pay off. Because it probably will NOT if you are counting on duplication.

Online you can expect to spend $4 to $15 or more PER LEAD. In this case, then, we would need to be able to SIGN UP one out of every 7 leads on the low end... or one out ever two leads on the high end to break even.

Bottom line - paid advertising is NOT always the answer. It depends entirely on CONVERSIONS. If you can convert and actually see a return on your investment - golden. If not, you're throwing money away.
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Re: Why are you against ads ?

Postby Adam Taha on Wed Aug 20, 2014 4:41 am

Rob_Fore wrote:Most old-school network marketing programs (think Amway) simply do not pay enough upfront commissions to make paid advertising profitable. I think if you want more newbies to embrace paid advertising, you need to document your results and present those results to your team.

Asking people to run paid ads "blind" is silly. Or, rather, THEY would be silly to embrace a blind model.


I think, we need to step back a bit and understand at a deeper level regarding paid advertising.

Foremost, it's not about having newbies embracing paid advertising. We are not in the need that they do and nor is the business relying on what they do. So there is none of this "need."

If people want to do it the hard way and act like warriors, and bang away content, chase prospect, handle objections and end up broke - by all means people can do so. It doesn't mean our business will suffer or we are so worried about it.

There is a deeper reason regarding paid advertising. The same reason why Mike Dllard paid, why Anne Seig pounds it in her book about paying for advertising, and many top leaders in the industry who are in MLM and have been using paid advertising.

Especially when there is competition, millions of sites than when they started. Times have changed. This isn't 1950s where not many people didn't know much about MLM and had access to vast information of horror stories, of access to diverse products and companies etc.

Now, on the topic of paid advertising and understanding..
Every business, company, individual you go to that's making thousands to millions is paying for advertising. They are not stupid. They are not silly.

They know something 97% don't know and comprehend.

When we get tons of traffic, targeted traffic we don't give a damn if someone believes or not and wants to join the team. That is not the purpose.

Ít takes time for someone to learn, get their own customers, build their own team, get rid of their doubts, really BELIEVE in the business and so forth.

It's about...education first. Increase credibility, Building audience.

It leads to solving this challenge..Cash flow!

So even when someone doesn't sign up to MLM, they are buying knowledge based info, coaching programs, marketing systems = cash flow.

Paid advertising allows one to measure, test online what works for them at a faster rate. It moves traffic fast. So they can test what works faster, and can tweak and refine. They can identify the emotional language of the targeted prospects.

So the marketer builds around the emotional desires, fears and hope of the targeted audience.

At the same time, they are making money with front end products and building their audience and reputation that way.

They don't lead with MLM but with their specialised skills in solving a problem for the targeted audience.

Psychology.
Human beings have a survival mechanism and it lies even at the best of time, because the brain primary function is to protect from danger, threat.

Their level of trust is low, the attention span today is very low. So their perception today, is different to what it was in 1950s because now they have access to information more than before. There is a lot of distration, noise, hype and also stories of scams and so forth.

So with paid traffic we don't have to speak face to face about business and pretend and follow a script. Instead, we lead many and educate many.

At same time, generate cash flow.

When prospects approach the business owner first, the quality of the prospect is much higher,

When a networker especially a newbie approaches a prospect first.....instantly, the unconscious brain of the prospect will kick into action to defend from what it sees as a predator due to it's perception. The networker doesn't even have to say a word.

The prospect can instantly feel they are being sold to. They sense danger.

The unconscious brain has developed many patterns from observation and experience of sales reps, network marketers, cold callers, invasion of privacy door to door, and many things in life too. And Networkers use one of these patterns the prospect is familiar with - which triggers this brain to be defensive.

It creates a stress signal which switches off the attention stimuli in the brain of the prospect. That's when the prospect will get defensive, even argue or talk irrationally. It doesn't matter the networker says or what script you use...the prospect won't believe or trust the networker.

People have been conditioned to fit in, to compare themselves to others AND they don't want to be judged and ridiculed, be told they are silly and also....get embarrassed failing and get judged again.

So they are not going to tell the truth most of the time, with all this history of experience and perceptions, fear running through their minds.

That's why almost every prospect not all, but almost all give objections like..

I don't have the time
I haven't got money
is it a Pyramid
I have to speak to my partner


But these are knee jerk reactions of survival. What the unconscious brain is saying is..

You are not speaking my language. You haven't got what is worthy for my survival. I don't trust you. I don't believe you. So please go away. You are a threat.

So we cannot say paid advertising as blind and silly, and that's its about conversions because PAID advertising is foremost about conversions.

It BEGINS and ends with conversions i.e. identify the target prospect, their desires, fears, hopes and test, measure, get data, tweak and refine for higher performance = sales

The power is in that we make the prospect THINK it's THEIR IDEA to follow, etc etc. Paid advertising does that online and it works offline too. We don't have to see the person in beginning.

We can later call but then credibility is on our side.

The most profitable business and leaders who are raking it in today, pay for advertising. The ones who don't are struggling with cash flow.

They haven't the cash flow.
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Re: Why are you against ads ?

Postby Adam Taha on Wed Aug 20, 2014 4:47 am

PeterMFL wrote:Most people are scared to try something new when money is involved.... Eventually though they will give it a go and depending on their experience they will be against it or all for it.


What do you do when you got money, and want something done?

What's the business owner mindset, if you don't want to take time to learn or haven't got time?

Actually, what do companies do today and have always done?

They employ someone who has the specialised skills and who can get the results, and pay them.

Just one little tweak on mindset thinking and the world opens up. ;)
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Re: Why are you against ads ?

Postby Dave Hayes on Thu Aug 21, 2014 4:35 am

This is a great thread, with some fantastic answers, which all seem to centre around paid advertising. Nothing wrong with paid advertising at all, provided you do it right and you do need paid advertising as part of your advertising budget... Or do you?

No one in this thread seems to have mentioned organic advertising, EG: Natural advertising on google, or which ever search engine you happen to use. I have attended seminars recently on how to advertise on google using PPC and also on getting traffic from google by organic growth.

To my mind, there seems little difference, as has been highlighted by Ray Higdon between both paid and organic.Both methods require you to use keywords and both methods require you submit content, to get picked up by the search engines, so by using free methods then you have every bit as much chance, probably slightly better in fact of getting traffic for free, without having to pay for the traffic.

Anyone else have any other thoughts on this subject?

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Re: Why are you against ads ?

Postby Adam Taha on Thu Aug 21, 2014 10:14 am

Very true Dave.

Great input mate.

We're not saying not to use organic but one must balance, and understand paid advertising works. It also takes time using organic, it is a process. Each has it's purpose. It's a matter of where one is as well in knowledge, cash flow. So whatever works for someone cool, but it be naive to say, that paid advertising is silly, and not to advise people to use because it's part of what drives the business too.

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Re: Why are you against ads ?

Postby Gordon Milton on Fri Nov 21, 2014 10:27 am

thedarkroom wrote:

It reminds me of a movie...

The Matrix is a system, Neo. That system is our enemy, and when you’re inside, and look around, what
do you see? Businessmen, Teachers, Lawyers, Carpenters, the very minds of the people we are trying to
save. But until we do, these people are still a part of that system and that makes them our enemy. You have
to understand: most of these people are not ready to be unplugged, and many of them are so inured, so
hopelessly dependent on the system, that they will fight to protect it.
– Morpheus – The Matrix

Adam Taha


That's a brilliant analogy. I hope you don't mind if I borrow it, Adam.

It also reminds me of The Shawshank Redemption in which Morgan Freeman talks about another long serving inmate who did not want to be released because he had been, "institutionalised".

Cheers,

Gordon
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