He Said WHAT?!? What Was Mike Klingler Thinking?



Read More: Marketing

In case you missed it...there has been quite a buzz in our industry after Mike Klinger hosted a webinar about sustainability in our industry.

He used Jonathan Budd's latest launch as the backdrop for his controversial webinar.

Leaders like Jerry Chen, Emma Tiebens, DiDi Alcheva, Norbert Orlewicz and others weighed in...and if you know me, I never let an opportunity to share my opinion go to waste :)

But, instead of just picking a side and letting it rip...

I spent some time really thinking about both sides.

I came to the conclusion that what's really going on right now is that network marketers have multiple choices for building their business....

4 to be exact.

The sad thing is, most people have no clue what their choices are, and they are so blinded by one option or the other, that they're missing the big picture.

Watch the video and you'll see what I'm talking about!

If you like my video (or just appreciate the fact that I've now done 2 WHOLE videos) please VOTE (in the top left corner) and share your thoughts because I would really like to know what you think about Klingler's webinar and my take on the state of our industry.  :)

To the Top!

 

 

PS. To learn my **SECRET** for creating my own **KILLER** funnel- go HERE!

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Member Since: 03/10/2008

Company: Fast Forward Marketing, LLC

Industry: Marketing and Advertising

Primary Web Site: http://www.NatashaHazlett.com

Comments



Thanks

Very good information. Thank you. Just posted on my facebook page

Mike Rao — Thu, 10/21/2010 - 3:41pm

Stepping away from the herd to lead one...

Well done Natasha, so glad to see you start up video to communicate your message! You're doing exactly what we're referring to... things to separate you from the 'me too' canned over saturated models that have pushed many people out of Squidoo, Myspace, YouTube, Google and likely more networks like Facebook.

Glad this message has gotten some exposure. I'm going to keep it up and highly suggest others do too because it is the future of this industry!

Mike Klingler — Thu, 10/21/2010 - 10:24pm

Bravo! Excellent well thought out commentary!

The best part was where you explained how the "out of the box" systems have pros and cons.

Frankly, I tried all 3 of the "out of the box" systems. I think there are a lot of ways that those system benefit.

I am a web developer myself and frankly, I didn't have the time (or energy) to build all that "plumbing" from scratch while I was proving out my funnel and finding my niche.

I also agree with Mike in that eventually those networks with a bunch of "me too" marketers will saturate - which is exactly why we are transitioning to a new paradigm very similar to what Mike is putting forward.

I think we all might be missing the point ... why does it HAVE to be a this OR that choice?

I was successful with affiliate marketing out of the box AND now I am going to follow a Market Funnel Mastery type approach as the next EVOLUTION of my marketing business.

Doesn't EVERYONE do that eventually??

I mean my first car wasn't all that nice ... but it was a really nice car for me at that moment in my life path. Same with marketing funnels. Start simple ... graduate if you need to.

What's all the huff? Can't everyone just learn to use common sense here? Until you know how to use a nail gun, you use a hammer!

Ok, back to the plumbing ...

Monte Bertrand — Thu, 10/21/2010 - 11:10pm

Are you considering making

Are you considering making transcripts of your videos available? I enjoy reading your writing, but I'm not a fan of watching videos. It seems I'm in the internet minority, but I embrace my oddity! :D

Amy Yates — Fri, 10/22/2010 - 9:36am

Thanks Mike!

I, for one, will keep spreading the message because I think this is REALLY important!

Thanks for being courageous enough to take the bull by the horns, even though it may ruffle a few feathers along the way.

What you are teaching is literally changing lives (and mine is one of them) so keep it up!

Natasha

Natasha Nassar ... — Fri, 10/22/2010 - 9:40am

Re: Bravo! Excellent well thought out commentary!

Thanks Monte-
I do agree that for most, there is a progression from using a funnel-in-a-box to creating their own funnel.

That's what I did...

However, I'm not sure that it has to be that way, though. If beginners have a coach/mentor to help them set up their own funnel (or join Marketing Funnel Mastery)- they can skip the funnel in a box.

I could write a book on the mistakes I made using a funnel in a box DESPITE the fact that I sponsored people using it, and made money.

So, I guess the gist is that people have options, and it's my hope that they won't buy into the "you have only 1 choice that'll work" argument, and instead evaluate the options, weigh the pros and cons and pick what's right for them.

Thanks for sharing your thoughts!

- Natasha

Natasha Nassar ... — Fri, 10/22/2010 - 9:59am

Transcripts

Amy-
Actually my hubby Rich and I were just talking about this concept the other day. I'm going to figure out how to do them, and YES I will provide a transcript.

Thanks for the suggestion and glad to know others aren't totally into video either, because I'm totally an article person too!)

Natasha

Natasha Nassar ... — Fri, 10/22/2010 - 10:01am

Your Video was well done with great content

Natasha,
If you are just getting started with video, you are doing great. I look forward to seeing Mike's webinar.
I love it when people tell it like it is. There are to many people getting frustrated because they have the unrealistic expectation of being a super start right out of the gate.
A lot of the people I mentor, don't understand the learning curve. It is how long you stay engaged solving issues is what determines how successful you will be

Thank you for your contribution and I look forward to your next video

Wishing you all the success,
Jeff Faldalen
http://jefffaldalen.com

Jeff Faldalen — Fri, 10/22/2010 - 11:45am

Nicely done Natasha

Hey Natasha, nicely done and excellent analogy. You did a brilliant job of explaining why, as Mike Klingler says, we must step away from the herd to truly have online success in Network Marketing. It's not the only way, but it's one powerful way.

Just like we develop our own "30 second commercial" for a networking meeting offline, we must do the same online.

EXPECT Success!

Jackie Ulmer

Jackie Ulmer — Sat, 10/23/2010 - 7:21am

I love the Farmers Market

I love the Farmers Market lemonaide stand. That is a great way to get your point across because it is soo true!

Jeff Mitchell — Sat, 10/23/2010 - 10:22am

Tired of Videos

To Amy, I think there are more of us in the minority than people realize. Adding to the topic at hand, marketers use videos because the search engines love them. I hate sitting through a 30 minute video of a script I could have scanned in 5 minutes or less. Too many times, you're 15 minutes into the video before you realize it's something you really aren't interested in finishing.
I'm with ya!

charles morgan — Sat, 10/23/2010 - 10:57am

A Good Stand

Natasha..you've make some good points. I've been feeling this for a while now and that is too many people in the farmers market that are, essentially, selling the same stuff. I think it's time for a new direction because every cause has it's day and it needs modification.

Rufus Cross — Sat, 10/23/2010 - 11:53am

Choose ONE already!

Well, once again I was NOT disappointed in clicking a Natasha Nassar clicky! Natasha, you said it best a couple of times "choose one, which one, pick one"
Each of the 4 ways is right in it's own way. Each way has been proven to work in building your business. Probably the most critical point - is a person making the two fold decision to DO ONE.
1. Make a decision to DO. Building your business isn't going to come about by wishing hard, only thinking about it, and reading lots of "lessons" emails. You have to DO.
2. Pick ONE. I even found myself a year ago trying to focus on ALL ways because (despite what I was being told) I figured if I had my hands in ALL buckets I would get better results. But, I didn't learn focused skills. I was too busy trying to do too much. If you are going to choose "belly to belly" then learn about it. Learn how to talk to people. Learn the skills necessary. If you want to build online, then invest and learn the necessary skills. Remain focused. Get your plan. Act. But don't spread yourself into so many directions that you become the "master of none, and mediocre of many".

By the way, I LOVE your videos (2 - wheee!). I am a self-professed Google-holic. I've noticed lately that if there is a Youtube of the topic, the YouTube videos show first on Google. So do Twitters of the topic. SO, YOUR courage to do your video has me as well getting ready to swallow my fear.

Thank you again for a thought provoking, action taking, informative article. Uhm...make that Video!

Kim Steadman — Sat, 10/23/2010 - 12:11pm

Hey Natasha

What a great insight, your video was great and I can relate to it as a newbie in the internet marketing field...I think the marketing venues you spoke about are spot on and your analogy of a farmers market was superb.

I have been struggling with staying out of the "me too" kind of marketing and differentiating myself so this hits home. I think though a lot of people don't know how to differentiate themselves and need to be directed on " how to tell their story." This confusion or not knowing how to "brand themselves" makes it is easier to chose a ready made package because they feel it might help them get results faster or that it will be much easier.

The only problems I have found with these "farmer's market" kind of deals is that they are not sustainable as you said in your video and also most of the times the hype behind them is that you only need to press a button and there isn't much work. I think this presents a misconception on a lot of levels as I believe there is a significant amount of sweat equity that goes into branding oneself;at least that is what I am finding out...that I need to be persistent, consistent and staying connected with the right kind of people.

When people don't get results with these "farmer's market" programs they get discouraged and give up on their dreams all together; trust me been there done that!

After listening to Mike Klingler I have realized that just like any business online or offline...some amount of hard work has to be sown into the business and PERSISTENCE, CONSISTENCY AND BEING SURROUNDED WITH THE RIGHT PEOPLE is key to success. But even better than that I think is establishing a strong foundation with a sustainable business model which starts with branding ME.

I believe that these cookie cutter programs promote lies of getting rich quick...you know.. just install, sit back and watch as the leads roll in or as the dough pours in;What I want to see is the truth being told and I think Mike has stirred the pot and hopefully this will encourage the existing internet marketers and aspiring marketers like myself to do a better job ...Thanks for sharing Natasha...great content!

Phyllis

Phyllis Chowaniok — Sat, 10/23/2010 - 1:59pm

Excellent Video

Natasha:

You are right on the mark! You need to step up your own brand and funnel. Sustainability will be key if you separate yourself from the masses

Thanks

KC Global Kare... — Sat, 10/23/2010 - 6:24pm

The Ripple Effect....

I think a really important concept here is to go back to the foundation of what we are trying to achieve. To build a network marketing team that will support our family/lifestyle/future....

But what I am seeing now is the result of these systems within the internet has actually FRAGMENTED the industry as a whole. Network Marketing companies are seeing devastating attrition rates.

Marketers are bombarded with the next new thing through the leadership and mentors of these systems. People are spinning from opportunity, to leader, to system with absolutely no idea what the hell they are doing. Kinda like rats drowning on a sinking ship.

We need to stabilize the industry again, the internet has brought about new problems and amazing opportunities. The crazy "Facebook Frenzy" is just another raft that the rats are scrambling to be saved on.

Mike has given permission to people to think "outside the system". It is time to open our minds and not only protect ourselves, but the future of those people we are attempting to "recruit".

Emma Starr — Sat, 10/23/2010 - 6:42pm

Re: Your Video was well done with great content

Thanks Jeff! I TOTALLY agree that people have realistic expectations starting out of the gate...a lot of this has to do with the residual effect of the 'get rich quick online" mentality that continues throught our industry.

We need to keep reiterating to those who come online that this is the beginning of a journey, and as I like to say "Rome wasn't built in a day- and your business won't be either!" :)

Natasha Nassar ... — Sat, 10/23/2010 - 7:38pm

Thanks Jackie!

So glad you stopped by to see my video :)

Network Marketing is two-fold- it's Marketing BUT it's also NETWORKING-which means that we need to connect with other people.

To truly connect with others you must be yourself, so that's why the cookie-cutter stuff can be troublesome!

See you in LA!
Natasha

Natasha Nassar ... — Sat, 10/23/2010 - 7:41pm

Re: I love the Farmers Market

I love the Farmer's market too Jeff!:)

Thanks for stopping by and taking the time to comment!

- Natasha

Natasha Nassar ... — Sat, 10/23/2010 - 7:44pm

Re: Tired of Videos

Charles-

Thanks for letting me know! I prefer to scan articles too, and I'm looking into ways where I can just post the video and the transcript so that I can serve my readers no matter their preference :)

Natasha Nassar ... — Sat, 10/23/2010 - 7:46pm

Re: A Good Stand

Rufus-
Your comment title made me a laugh- love the double entendre :)

I think that a lot of the cookie cutter stuff also comes from people being AFRAID to step outside the box. My hubby, Rich, who is also an internet marketer, and I were just discussing last night how you need to think outside the box BUT at the same time you don't want to stray too far from what you know "works".

The only real solution is to Test! Test! Test!

Thanks for sharing your thoughts : )

Natasha Nassar ... — Sat, 10/23/2010 - 7:49pm

Great Points Kim!

Man, Kim- what a valuable comment you've left!

This is yet another big issue in our industry, and that is- IMPLEMENTATION. People won't "Do" they just sit on the sidelines and read, read, read instead of acting.

This is absolutely CRUCIAL if you want to succeed online. Thanks so much for pointing this out :)
- Natasha

Natasha Nassar ... — Sat, 10/23/2010 - 7:52pm

Totally Agree Phyllis!

I agree 100% with what you said in your comment.

If you're just starting out online and you realize already the importance of building a unique brand- then your WAAAAY ahead of the curve- so Kudos!

Helping my fellow entrepreneurs develop their unique brand online is my "specialty"- so give me a shout if there's anything I can do to help! :)

Natasha

Natasha Nassar ... — Sat, 10/23/2010 - 7:56pm

Re: The Ripple Effect....

Hi Emma!

You raise an interesting point- about going back to the foundation of what we're trying to achieve. See, I came online in January of '07 with the goal of generating leads for my network marketing company.

What I found though, online, was an opportunity to build multiple streams of income- which would protect me if my company went out of business. It's kind of like an insurance policy, if you will.

I'm not sure what the ultimate effect of this (Network Marketers comign online) is on the actual network marketing company- I would be interested to see the numbers.

I know that through the Internet, I was able to build an international team, which I wouldn't have been able to do otherwise... On the flipside, some people worry so much about setting up an online presence that they totally forget about their Network Marketing business.

Great thought provoking question!

Natasha

Natasha Nassar ... — Sat, 10/23/2010 - 8:02pm

My Reply to Monte and Natasha

Monte, I agree with you 100%. I loved your video Natasha - from my viewpoint, I stared only 5 months ago and HAD to get someone to supply the prefab plumbing for me in order for me to get started in the game. Fortunately, I choose a funnel in a box that allows you to move into customizing it for your own unique approach.

I think this is needed - even for us who realize that we must have out own funnel eventually. In using the funnel in a box, it's taught me, but it's also allowed me to, in short time, start making money, so I can grown into my own unique funnel.

There is a place for both. The totally unique funnel can grow up from the correct funnel in a box. I am doing it myself and see it as a chance to get in the game before you are totally running your own game in full.

This entire debate has served to educate me and points out the importance of two things a) getting started without delay with the best you can find and b) while doing that, perfecting your approach and making it totally unique.

Intelligent choices of tools along the way can get you to the success you desire faster.

Al

Al Baker — Sun, 10/24/2010 - 2:28am

Need to Dress In White

Thanks for posting this Natasha. I feel many will stop by to weight in their thoughts on this growing concern.

We all know that if you have a room filled with people all dressed in black, the best way to get noticed is to dress in white.

Each of us are different and can bring a lot to the table that is different from everyone else. This is how this business becomes more natural to do for all of us.

I cannot understand why so many so-called "Experts" want to always try to beat the systems. Are they doing this so they can market to the masses who don't want to put in the effort it takes to have true business success and instead look for ways to cheat?

I have been in this industry for many years. Just like the off-line world, where people would always look for shortcuts only to find that they need to do it again and again in order to keep earning, I see that they continue to bring this to the online world as well.

Thanks to Mike and and a growing number of true leaders, maybe we can clean up this mess before it again destroys people's lives, businesses, and the many hang out spots on the net. If it doesn't change, it will only set newbies up for more false "me-to" hope.

I continue to earn a full-time monthly income without missing a month over the last 30 years. This is because when people get to know me and what I offer to them, they stay around and develop their own businesses like I and many others have.

It's time people start dressing in white!

Robert Andolina — Sun, 10/24/2010 - 12:38pm

Cookie cutters, recipes, and funnels in a box...

I am considered as a "newbie" yet I have been asking the question for some time now, How does one size fit all?? It doesn't... In fact I call it "One size fits SMALL!" Because what fits one, will be too tight (or way to big) for the next person in some way.(Cramping their style)

Yet, taking McDonalds as an example, That Is A Cookie Cut out business... And You pay a huge price to get in! (Though very few ever fail) THEY (McD.) screens the prospects to a fault, No fault is left unturned, before approval!
This is where the MLM industry is failing... they will try ANY-body as a prospect. (Our own Greed is our down-fall...)
If You do not do your screening, you WILL end up with a shrinking business! Signing up a bunch of tire-kickers to sell cars, is not a BUSINESS plan!

I came up with a similar thought that Personalities, Biz opp structure (on or off line), locality and means (Investment base) are some of things that really need to be addressed, before looking for the recipe that fits YOU and YOUR biz!

Keep up the good articles...

P.S. I too am not a real fan of long info Videos! If they are short and to the point, then OK.

Bruce Liebing — Sun, 10/24/2010 - 2:32pm

I'm also not a fan of videos.Hate them actually.

Maybe it's us post 50 folks who don't like
video.
I too am a voracious and fast reader
...all my life.
Give me the scipt to read please.
My web master is 30 and loves videos.
He keeps telling me do videos man!!
I had my 1st YouTube account
disabled but also know I need to
start videos again.
Too powerful not to.
I know.
I have built myself out for 2-3 years but
I knew I would be coming back to
personal touch once finished building out.
I'm from "old school" NWM.
The internet is a tool to me
...for sifting and sorting leads
and other leverage points.
NWM is a relationship business....period.
How we find leads is anyway we can.
I've just started to build my Numis network
with an online presence now but could not wait
to get back into society so to speak.
Belly to belly or at least computer
to computer showing the plan and maybe
meeting these folks at the seminars.
Anyway way to go Mike...shaking up the "guru" crowd.
Love it.

Nicholas Wind — Sun, 10/24/2010 - 6:09pm

Great point Natasha

Hybrid is what Cedrick Harris calls that.
Exactly my journey but I started Nov. 07
I did not build a network though until I was set up.
Purposely for me.
Which is just this month.
Good luck Natasha!

Nicholas Wind — Sun, 10/24/2010 - 6:14pm

Balance...

You are right, we have amazing access to like minded people across the globe , when all is working in harmony {integrity of network marketing company, marketing regulations that hold the industry in a professional balance}. Of course we are not in that state at the moment and seem to be heading into self destruction. Thanks to Mike we hopefully will build the strength to build stronger relationships based on high values and expertise. Shaking people up a little will bring in new blood, new ideas and we will involve. This is the only way forward.
Aloha
Emma

Emma Starr — Sun, 10/24/2010 - 6:17pm


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